Rau kev lag luam zam, kev tsim kho kom ruaj khov yog kev tsim vaj tsev, tsis yog los ntawm cov khoom siv hluav taws xob sab saud, tab sis kuj tseem muaj nyob rau hauv cov txheej txheem tsim khoom thiab yuav ua li cas coj cov pa roj carbon tsawg hauv cov saw hlau, teeb tsa ntau yam ntsuas ntawm kev lav phib xaub, thiab txhim kho. ib pab neeg ua haujlwm.Tau kawg, nws tsis txaus tsuas yog muaj ib pab neeg tshaj lij xwb. Kev tsim kho kom ruaj khov yuav tsum tau tsim thiab ua raws li lub tuam txhab lub tswv yim kev lag luam kev lag luam, suav nrog lub tuam txhab cov txiaj ntsig rau kev txhim kho yav tom ntej, suav nrog cov neeg ua haujlwm thiab cov neeg koom tes los koom ua ke tsim kev pom zoo thiab maj mam siv hauv kev koom tes.
Txij li kev ruaj ntseg tsis tuaj yeem siv los ntawm ib lub lag luam, ib tus neeg lossis ib pab pawg me, txhua yam khoom tsim los ntawm kev lag luam zam yuav cuam tshuam cov teeb meem mus sij hawm ntev hauv cov saw hlau, yog li cov tuam txhab xav tau kev sib txuas thiab kev sib txuas ntawm kev xav hauv kev xyaum. .Nws tsis yog tsuas yog cov neeg tsim qauv ywj pheej uas tab tom ua cov kauj ruam ntawm kev ruaj ntseg. Txawm tias cov tuam txhab xws li H&M tau ua kom muaj kev ruaj ntseg yog lub ntsiab lus tseem ceeb ntawm nws cov hom lag luam raws li qhov nrawm nrawm ntawm lub ntiaj teb. Yog li, dab tsi tom qab qhov kev hloov pauv no?
Consumer cwj pwm thiab tiam sis.
Cov neeg siv khoom tau siv los yuav qhov lawv xav tau nrog kev txiav txim siab me me rau hauv qhov cuam tshuam dav dua uas yuav muaj.Lawv tau siv los ua tus qauv nrawm nrawm, uas tau txuas ntxiv los ntawm kev nce hauv kev tshaj tawm. Fashion influencers thiab churning tawm ntawm tiam sis txhawb kev yuav khaub ncaws ntau dua li yav dhau los.Puas yog qhov khoom siv no ua kom tau raws li qhov xav tau lossis cov khoom tsim tsim qhov kev thov?
Muaj qhov sib txawv loj ntawm cov neeg siv khoom xav yuav thiab qhov lawv yuav yuav tiag tiag, nrog cov neeg siv khoom hais tias lawv yuav yuav cov khoom lag luam ruaj khov (99 feem pua) piv rau qhov lawv tau yuav (15-20 feem pua). Sustainability tau pom tias yog ib qho tseem ceeb ntawm kev tsim khoom lag luam uas yeej tsis tsim nyog txhawb nqa ua ntej.
Tab sis qhov sib txawv zoo li yuav nqaim. Raws li cov neeg siv khoom paub ntau ntxiv tias lub ntiaj teb tau dhau los ua qias neeg, kev lag luam zam tau ntsib kev hloov pauv. Nrog rau kev hloov pauv ntawm cov khw muag khoom loj thiab kev lag luam e-lag luam, cov neeg siv khoom tau thawb qhov kev hloov pauv, nws tseem ceeb heev rau cov hom lag luam xws li H&M kom nyob twj ywm ib kauj ruam tom ntej.Nws yog ib qho nyuaj hais tias lub kiv puag ncig hloov cov cwj pwm noj, los yog cov cwj pwm noj txhawb kev hloov pauv kev lag luam.
Kev nyab xeeb yuam kev hloov.
Qhov tseeb yog tias tam sim no tau dhau los ua nyuaj rau tsis quav ntsej txog qhov cuam tshuam ntawm kev hloov huab cua.
Rau lub kiv puag ncig zam, nws yog qhov kev nkag siab ntawm qhov ceev uas trumps ib qho kev txhawb nqa rau kev ruaj khov. Nws yog hais txog kev muaj sia nyob, thiab yog tias cov khw muag khoom zam tsis pib ua haujlwm los txo lawv cov kev cuam tshuam tsis zoo rau ib puag ncig, radically hloov txoj kev uas lawv siv natural resources, thiab tsim kom muaj kev ruaj khov rau hauv lawv cov qauv kev lag luam, ces lawv yuav poob rau yav tom ntej.
Lub caij no, Fashion Revolution's "Fashion Transparency Index" qhia txog qhov tsis muaj cov saw hlau Transparency ntawm Fashion tuam txhab uas muag: Ntawm lub ntiaj teb no 250 loj tshaj plaws zam thiab khw muag khoom hom nyob rau hauv yav dhau los 2021, 47% tau luam tawm cov npe ntawm tier 1 lwm tus neeg, 27% tau luam tawm cov npe. ntawm tier 2 tus neeg muag khoom thiab qib 3 tus neeg xa khoom, thaum tsuas yog 11% tau tshaj tawm cov npe ntawm cov khoom siv raw khoom.
Txoj kev mus rau sustainability tsis du. Zam tseem muaj txoj hauv kev mus ntev mus kom ua tiav kev ruaj ntseg, los ntawm kev nrhiav cov neeg muag khoom zoo thiab cov ntaub ntawv ruaj khov, cov khoom siv, thiab lwm yam, kom khaws cov nqi sib xws.
Yuav lub hom phiaj tiag tiagkev tsim kho kom ruaj khov?
Cov lus teb yog yog, raws li pom, cov hom lag luam tuaj yeem tuav kev ruaj ntseg ntawm qhov loj, tab sis rau qhov kev hloov no tshwm sim, cov hom loj yuav tsum tau mus dhau qhov yooj yim kho lawv cov kev coj ua. Tag nrho cov pob tshab yog qhov tseem ceeb rau cov hom loj.
Lub neej yav tom ntej ntawm zam kev txhim kho kom ruaj khov yog cuam tshuam nrog kev hloov pauv huab cua thoob ntiaj teb. Tab sis kev sib xyaw ua ke ntawm kev paub ntau ntxiv, cov neeg siv khoom thiab cov neeg ua haujlwm siab rau cov hom lag luam, thiab kev cai lij choj hloov pauv tau ua rau muaj kev ua ntau yam. Cov no tau sib koom ua ke los tso cov khoom lag luam nyob rau hauv qhov tsis tau pom dua. Qhov no tsis yog txheej txheem yooj yim, tab sis nws yog ib qho uas kev lag luam tsis tuaj yeem tsis quav ntsej.
Tshawb nrhiav kev xaiv kom ruaj khov hauv Color-P ntawm no. Raws li zam khaub ncaws accessories thiab ntim khoom txuas, yuav ua li cas los txhawb kev tsim khoom lag luam thiab ua rau peb tus kheej siv zog rau kev txhim kho nyob rau tib lub sijhawm?
Post lub sij hawm: Lub Xya hli ntuj-28-2022
