Xov Xwm thiab Xov Xwm

"Technology" hauv kev zam yog ib lo lus dav dav uas npog txhua yam ntawm cov khoom lag luam cov ntaub ntawv thiab kev taug qab mus rau kev xa khoom, kev tswj cov khoom muag thiab cov ntawv sau cov khaub ncaws.Raws li lub ntsiab lus, tshuab npog tag nrho cov ncauj lus no thiab yog ib qho tseem ceeb ntawm cov qauv kev lag luam.Tab sis thaum peb tham txog kev siv tshuab, peb tsis yog tham txog kev taug qab cov khaub ncaws los ntawm tus neeg muag khoom mus rau lub khw muag khoom los ntsuas seb cov khaub ncaws muag ntau npaum li cas, peb tsis yog tham txog kev qhia lub teb chaws ntawm keeb kwm thiab (feem ntau tsis ntseeg) cov ntaub ntawv hais txog cov khoom siv cov ntaub ntawv. .Xwb, nws yog lub sij hawm los tsom mus rau qhov nce ntawm "digital triggers" hauv kev txhawb nqa cov qauv zam.
Nyob rau hauv ib lub voj voog muag thiab cov qauv kev lag luam, cov hom lag luam thiab cov chaw muab kev daws teeb meem yuav tsum tau xa rov qab cov khaub ncaws muag rau lawv kom lawv tuaj yeem kho, rov siv dua lossis rov ua dua tshiab.Txhim kho lub neej thib ob, thib peb thiab thib plaub, txhua lub ris tsho yuav tau txais txiaj ntsig los ntawm tus lej cim tshwj xeeb thiab built-in lifecycle tracking.Nyob rau hauv cov txheej txheem xauj tsev, txhua lub tsoos tsho yuav tsum tau taug qab los ntawm cov neeg siv khoom los kho lossis tu, rov qab mus rau cov khoom muag muag, rau cov neeg siv khoom tom ntej.Nyob rau hauv kev muag khoom, cov chaw thib peb yuav tsum paub meej tias hom thib ob- tes khaub ncaws lawv muaj, xws li cov ntaub ntawv muag khoom nyoos thiab kev lag luam, uas pab tshawb xyuas qhov tseeb thiab qhia txog yuav ua li cas tus nqi rau cov neeg siv khoom rau kev muag khoom yav tom ntej.Input: Digital trigger.
Cov txiaj ntsig digital txuas rau cov neeg siv khoom nrog cov ntaub ntawv muaj nyob hauv software platform.Cov hom ntaub ntawv cov neeg siv khoom tuaj yeem nkag mus tau yog tswj los ntawm hom thiab cov chaw muab kev pabcuam, thiab tuaj yeem yog cov ntaub ntawv hais txog cov ris tsho tshwj xeeb - xws li lawv cov lus qhia saib xyuas thiab cov ntsiab lus fiber ntau - lossis tso cai rau cov neeg siv khoom. los cuam tshuam nrog cov npe ntawm lawv cov kev yuav khoom - los ntawm kev coj lawv mus rau, piv txwv li, kev lag luam digital kev lag luam ntawm cov khaub ncaws ntau lawm.Tam sim no, txoj hauv kev pom zoo tshaj plaws thiab feem ntau suav nrog cov txiaj ntsig digital hauv khaub ncaws yog ntxiv QR code rau daim ntawv saib xyuas lossis mus rau ib daim ntawv sib cais uas sau tias "Scan Me." Cov neeg siv khoom niaj hnub no feem ntau paub tias lawv tuaj yeem luam theej duab QR code nrog lub xov tooj smartphone, txawm hais tias QR code kev saws me nyuam txawv ntawm cheeb tsam.
Qhov kev sib tw yog khaws QR code ntawm lub tsoos tsho txhua lub sijhawm, raws li cov ntawv saib xyuas feem ntau raug txiav tawm los ntawm cov neeg siv khoom.Yog, nyeem, ua li cas koj! , cov khoom lag luam tuaj yeem ntxiv QR code rau daim ntawv sewn woven lossis embed daim ntawv lo ntawm kev hloov hluav taws xob, kom ntseeg tau tias QR code tsis clip los ntawm cov tsoos tsho. tias QR code cuam tshuam nrog kev saib xyuas thiab cov ntsiab lus cov ntaub ntawv, txo qhov kev pheej hmoo tias lawv yuav raug ntxias kom luam theej duab rau nws lub hom phiaj.
Qhov thib ob yog NFC (Nyob ze Kev Sib Txuas Lus) daim ntawv sau rau hauv daim ntawv woven, uas yog qhov tsis zoo yuav raug tshem tawm.Txawm li cas los xij, cov tuam ntxhab yuav tsum ua kom pom tseeb rau cov neeg siv khoom tias nws muaj nyob hauv daim ntawv woven, thiab yuav tsum nkag siab tias yuav ua li cas. Txhawm rau rub tawm NFC nyeem ntawv ntawm lawv lub xov tooj smartphone.Qee lub xov tooj, tshwj xeeb tshaj yog cov uas tau tso tawm hauv ob peb xyoos dhau los, muaj NFC nti ua rau hauv cov khoom siv, tab sis tsis yog txhua lub xov tooj muaj nws, uas txhais tau tias ntau tus neeg siv yuav tsum rub tawm NFC nyeem ntawv los ntawm ib qho app khw.
Cov cim digital kawg uas tuaj yeem siv tau yog RFID (xov tooj cua zaus txheeb xyuas) tag, tab sis RFID cim npe feem ntau tsis yog cov neeg siv khoom.Xwb, lawv tau siv rau ntawm cov cim lossis ntim khoom los taug qab cov khoom tsim khoom thiab cov khoom lag luam, txhua txoj kev. rau cov neeg siv khoom, thiab tom qab ntawd rov qab mus rau lub khw muag khoom kho lossis rov muag dua.RFID cov cim xav tau cov neeg nyeem siab, thiab qhov kev txwv no txhais tau hais tias cov neeg siv khoom tsis tuaj yeem luam theej duab lawv, uas txhais tau hais tias cov neeg siv khoom siv cov ntaub ntawv yuav tsum nkag mus rau lwm qhov.Yog li ntawd, RFID tags muaj txiaj ntsig zoo rau Cov chaw muab kev daws teeb meem thiab cov txheej txheem rov qab thaum lawv pab txhawb kev taug qab thoob plaws hauv lub neej voj voog.Lwm qhov cuam tshuam hauv nws daim ntawv thov yog tias RFID cim npe feem ntau tsis ntxuav-raws li, uas yog tsawg dua qhov zoo tshaj plaws rau cov qauv tsoos tsho hauv kev lag luam khaub ncaws, qhov twg nyeem tau. qhov tseem ceeb ntawm lub sijhawm.
Cov khoom lag luam xav txog ntau yam hauv kev txiav txim siab los siv cov kev daws teeb meem digital, suav nrog cov khoom lag luam yav tom ntej, kev cai lij choj yav tom ntej, kev cuam tshuam nrog cov neeg siv khoom thaum lub sij hawm cov khoom lag luam, thiab kev cuam tshuam ib puag ncig ntawm cov khaub ncaws.Lawv kuj xav kom cov neeg siv khoom txuas ntxiv lub neej ntawm lawv. Cov tsoos tsho los ntawm kev rov ua dua tshiab, kho lossis rov siv dua.Los ntawm kev siv cov cuab yeej ntse ntawm cov cim thiab cov cim npe, cov npe tseem tuaj yeem nkag siab zoo dua lawv cov neeg siv khoom xav tau.
Piv txwv li, los ntawm kev taug qab ntau theem ntawm cov khaub ncaws lub neej voj voog, cov khoom lag luam tuaj yeem paub thaum twg yuav tsum tau kho kho lossis thaum twg los coj cov neeg siv khoom rov siv dua cov khaub ncaws.Digital cov ntawv tseem tuaj yeem yog qhov kev xaiv zoo nkauj thiab ua haujlwm zoo dua, vim tias cov ntawv saib xyuas lub cev feem ntau raug txiav tawm. Tsis xis nyob lossis pom kev tsis pom kev, thaum cov txiaj ntsig digital tuaj yeem nyob ntawm cov khoom ntev dua los ntawm kev muab lawv ncaj qha rau ntawm cov ris tsho . Feem ntau, cov npe tshuaj xyuas cov khoom siv digital trigger xaiv (NFC, RFID, QR, lossis lwm yam) yuav tshuaj xyuas qhov yooj yim thiab zoo tshaj plaws. txhawm rau ntxiv cov txiaj ntsig digital rau lawv cov khoom lag luam uas twb muaj lawm yam tsis muaj kev cuam tshuam uas cuam tshuam digital Lub peev xwm nyob twj ywm rau tag nrho lub neej voj voog ntawm cov khoom.
Cov kev xaiv ntawm kev siv tshuab kuj yog nyob ntawm seb lawv tab tom ua tiav li cas.Yog cov hom lag luam xav qhia cov neeg siv khoom ntau cov ntaub ntawv hais txog lawv cov ris tsho siv li cas, lossis cia lawv xaiv yuav koom nrog hauv kev rov ua dua lossis rov ua dua tshiab, lawv yuav tsum tau siv cov txiaj ntsig digital xws li QR lossis NFC, raws li cov neeg siv khoom tsis tuaj yeem luam theej duab RFID.Txawm li cas los xij, yog tias lub lag luam xav tau kev tswj hwm hauv tsev lossis cov khoom lag luam tawm thiab kev saib xyuas khoom vaj khoom tsev thoob plaws hauv kev kho thiab tu cov kev pabcuam ntawm tus qauv qiv, tom qab ntawd ntxuav RFID ua rau kev nkag siab.
Tam sim no, kev saib xyuas lub cev tseem yog qhov yuav tsum tau ua raws li txoj cai lij choj, tab sis muaj ntau txoj cai lij choj hauv lub tebchaws tab tom hloov mus rau kev tso cai rau kev saib xyuas thiab cov ntsiab lus los muab cov ntaub ntawv digitally.Raws li cov neeg siv khoom xav kom pom tseeb ntau dua ntawm lawv cov khoom, thawj kauj ruam yog xav tias yuav ua rau cov khoom siv digital. yuav nce zuj zus tuaj raws li ib qho ntxiv rau cov ntawv saib xyuas lub cev, ntau dua li kev hloov pauv.Qhov kev siv ob txoj hauv kev no yooj yim dua thiab tsis cuam tshuam rau cov hom thiab tso cai rau khaws cov ntaub ntawv ntxiv txog cov khoom thiab tso cai rau kev koom tes ntxiv hauv e-lag luam, kev xauj tsev lossis cov qauv siv rov ua dua tshiab.Hauv kev xyaum, qhov no txhais tau hais tias cov ntawv sau lub cev yuav txuas ntxiv siv lub teb chaws ntawm cov hauv paus chiv keeb thiab cov ntaub ntawv muaj pes tsawg leeg rau yav tom ntej, tab sis txawm tias nyob rau tib daim ntawv lo lossis cov ntawv ntxiv, lossis ncaj qha kos rau hauv cov ntaub nws tus kheej, yuav ua tau Scanning. ua rau.
Cov txiaj ntsig digital no tuaj yeem ua kom pom tseeb, vim tias cov khoom lag luam tuaj yeem ua qauv qhia txog kev hnav khaub ncaws ntawm cov khoom siv hauv kev taug kev thiab tuaj yeem txheeb xyuas cov tsoos tsho qhov tseeb. Tsis tas li ntawd, los ntawm kev tso cai rau cov neeg siv khoom los soj ntsuam cov khoom rau hauv lawv cov khaub ncaws digital, cov npe tseem tuaj yeem tsim cov nyiaj tau los tshiab ntawm cov platforms los ntawm kev ua kom yooj yim dua. rau cov neeg siv khoom rov muag lawv cov khaub ncaws qub.Thaum kawg, cov txiaj ntsig digital tuaj yeem ua kom muaj kev lag luam e-lag luam lossis qiv los ntawm, piv txwv li, qhia cov neeg siv khoom qhov chaw ntawm lawv qhov chaw nyob ze tshaj plaws.
Adidas' 'Infinite Play' cov kev pabcuam rov ua dua tshiab, tau tsim tawm hauv tebchaws Askiv xyoo 2019, yuav pib tsuas yog lees txais cov khoom yuav los ntawm cov neeg siv khoom los ntawm cov nom tswv adidas, vim tias cov khoom tau txais nkag mus rau hauv lawv cov keeb kwm kev yuav khoom hauv online thiab rov muag dua.Qhov no txhais tau tias cov khoom tsis tuaj yeem luam tawm los ntawm cov cai ntawm cov khaub ncaws nws tus kheej.Txawm li cas los xij, txij li Adidas muag ib feem ntawm nws cov khoom los ntawm cov neeg muag khoom thiab cov neeg muag khoom thib peb, qhov kev pab cuam ncig tsis ncav cuag cov neeg siv khoom ntau li ntau tau.Adidas xav tau ntau tus neeg siv khoom koom nrog. tawm, cov kev daws teeb meem yog twb nyob rau hauv cov khoom.Ntxiv rau lawv cov tech thiab daim ntawv lo tus khub Avery Dennison, Adidas cov khoom twb muaj ib tug matrix code: ib tug khub QR code uas txuas cov neeg siv khoom 'garments mus rau Infinite Play app, txawm nyob qhov twg cov tsoos tsho. muas.
Rau cov neeg siv khoom, lub kaw lus yog qhov yooj yim, nrog QR cov lej ua lub luag haujlwm tseem ceeb ntawm txhua kauj ruam ntawm cov txheej txheem. Cov neeg siv khoom nkag mus rau Infinite Play app thiab luam theej duab lawv cov ris tsho QR code txhawm rau sau npe cov khoom, uas yuav ntxiv rau lawv cov keeb kwm kev yuav khoom nrog rau. lwm yam khoom yuav los ntawm official adidas channels.
Lub app yuav tom qab ntawd qhia cov neeg siv khoom txog tus nqi yuav rov qab rau cov khoom ntawd.Yog xav tau, cov neeg siv khoom tuaj yeem xaiv rov muag cov khoom.Adidas siv cov khoom lag luam uas twb muaj lawm ntawm daim ntawv lo qhia rau cov neeg siv paub yog tias lawv cov khoom tsim nyog rov qab los, thiab yog tias muaj. , lawv yuav tau txais Adidas gift card raws li kev them nyiaj.
Thaum kawg, cov chaw muab kev daws teeb meem rov qab Stuffstr pab txhawb nqa thiab tswj xyuas cov khoom lag luam ntxiv ua ntej lawv raug muag rau Infinite Play program rau lub neej thib ob.
Adidas hais txog ob qhov txiaj ntsig tseem ceeb ntawm kev siv tus khub QR code daim ntawv lo.Ua ntej, QR code cov ntsiab lus tuaj yeem ua tau ruaj khov lossis tsis muaj zog.Digital triggers tuaj yeem tso saib qee cov ntaub ntawv thaum khaub ncaws thawj zaug yuav, tab sis tom qab ob xyoos, cov khoom lag luam tuaj yeem hloov cov ntaub ntawv pom, xws li hloov kho cov kev xaiv rov ua dua tshiab hauv zos. Thib ob, QR code txheeb xyuas txhua lub tsoos tsho ib tus zuj zus.Tsis muaj ob lub tsho zoo ib yam, tsis yog tib yam style thiab xim.Qhov kev txheeb xyuas cov khoom vaj khoom tsev no yog qhov tseem ceeb hauv kev muag khoom thiab qiv, thiab rau Adidas, nws txhais tau tias muaj peev xwm kwv yees tus nqi rov qab kom raug, txheeb xyuas cov khaub ncaws tiag tiag, thiab muab cov neeg siv khoom thib ob nrog qhov lawv tau yuav cov lus piav qhia ntxaws.
CaaStle yog ib qho kev tswj xyuas tag nrho uas ua rau cov khoom lag luam xws li Scotch thiab Soda, LOFT thiab Vince los muab cov qauv kev lag luam xauj los ntawm kev muab thev naus laus zis, thim rov qab logistics, systems thiab infrastructure raws li qhov kawg-rau-kawg daws. Thaum ntxov, CaaStle txiav txim siab lawv xav tau. txhawm rau taug qab cov khaub ncaws ntawm tus kheej cov cuab yeej cuab tam, tsis yog SKUs xwb (feem ntau tsuas yog cov qauv thiab xim). Raws li CaaStle tau tshaj tawm, yog tias ib lub hom lag luam khiav cov qauv kab uas cov khaub ncaws muag thiab tsis rov qab los, tsis tas yuav taug qab txhua lub cuab tam. Qhov no, txhua yam uas xav tau yog kom paub ntau npaum li cas ntawm cov ris tsho tshwj xeeb uas tus neeg muag khoom yuav tsim, ntau npaum li cas dhau, thiab muag ntau npaum li cas.
Nyob rau hauv cov qauv kev lag luam leasing, txhua lub cuab tam yuav tsum tau taug qab ib tus zuj zus.Koj yuav tsum paub tias cov khoom muaj nqis twg nyob hauv cov tsev khaws khoom, uas tau zaum nrog cov neeg siv khoom, thiab qhov twg tau raug tshem tawm.Qhov no yog qhov tseem ceeb tshwj xeeb vim nws cuam tshuam txog kev hnav thiab tsim kua muag ntawm cov tsoos tsho. raws li lawv muaj ntau lub neej voj voog.Brands lossis cov chaw muab kev daws teeb meem tswj cov khaub ncaws xauj tsev yuav tsum muaj peev xwm taug qab pes tsawg lub sij hawm txhua lub tsoos tsho tau siv ntawm txhua qhov chaw muag khoom, thiab cov ntaub ntawv puas tsuaj ua raws li cov lus teb rau kev txhim kho thiab xaiv cov khoom siv.Qhov no yog ib qho tseem ceeb vim tias cov neeg siv khoom tsis tshua muaj kev hloov pauv thaum ntsuas qhov zoo ntawm cov khaub ncaws siv los yog xauj;Cov teeb meem me me ntawm stitching tej zaum yuav tsis tsim nyog.Thaum siv cov cuab yeej cuab tam-theem nrhiav qhov system, CaaStle tuaj yeem taug qab cov khaub ncaws los ntawm kev tshuaj xyuas, ua, thiab ntxuav cov txheej txheem, yog li yog tias cov khaub ncaws raug xa mus rau cov neeg siv khoom nrog lub qhov thiab cov neeg siv khoom yws, lawv tuaj yeem taug qab raws nraim qhov ua yuam kev hauv lawv qhov kev ua haujlwm.
Nyob rau hauv lub digitally triggered thiab taug qab CaaStle system, Amy Kang (Tus Thawj Coj ntawm Cov Khoom Platform Systems) piav qhia tias peb yam tseem ceeb yog qhov tseem ceeb;Kev siv thev naus laus zis tsis tu ncua, kev nyeem tau thiab nrawm ntawm kev lees paub.Tau xyoo dhau los, CaaStle tau hloov pauv los ntawm cov ntaub nplaum thiab cov cim npe rau barcodes thiab maj mam mus rau RFID washable, yog li kuv tau ntsib thawj zaug seb cov xwm txheej no txawv li cas hauv hom tshuab.
Raws li cov lus qhia, cov ntaub nplaum thiab cov cim feem ntau tsis xav tau, txawm hais tias lawv yog cov kev daws teeb meem pheej yig dua thiab tuaj yeem coj mus rau kev lag luam sai dua.Raws li CaaStle cov lus ceeb toom, cov ntawv sau tes los yog cov ntawv nplaum feem ntau yuav ploj mus lossis tawm hauv lub tshuab ntxuav.Barcodes thiab washable RFID yog nyeem tau ntau dua thiab yuav tsis ploj mus, tab sis nws tseem ceeb heev kom ntseeg tau tias cov cim digital yog woven los yog sewn nyob rau hauv ib qho chaw zoo sib xws ntawm cov khaub ncaws kom tsis txhob muaj cov txheej txheem uas cov neeg ua haujlwm hauv tsev khaws khoom niaj hnub tshawb nrhiav cov ntawv thiab txo kev ua haujlwm.Washable RFID muaj zog. muaj peev xwm nrog ntau dua scan paub ceev, thiab CaaStle thiab ntau lwm tus neeg muab kev daws teeb meem xav tias yuav txav mus rau qhov kev daws teeb meem no thaum cov thev naus laus zis txhim kho ntxiv, xws li kev ua yuam kev thaum kuaj cov khaub ncaws hauv qee qhov nyob ze.
Lub Rooj Sib Tham Rov Ua Dua Tshiab (TRW) yog qhov ua tiav qhov kawg-rau-kawg qhov kev pabcuam rov qab muag hauv lub hauv paus hauv Oregon, Tebchaws Asmeskas nrog lub hauv paus thib ob hauv Amsterdam.TRW lees txais cov neeg siv khoom ua ntej rov qab thiab xa rov qab lossis cov khoom siv tom qab - txheeb lawv rov qab siv dua, thiab ntxuav thiab rov siv tau cov khoom rov qab los zoo li-tshiab, tsis hais hauv lawv tus kheej lub vev xaib lossis hauv lawv lub vev xaib Dawb Label plugins teev lawv ntawm tus khub lub vev xaib.Digital labeling yog ib qho tseem ceeb ntawm nws cov txheej txheem txij li thaum pib, thiab TRW tau ua qhov tseem ceeb ntawm cov cuab yeej cuab tam-theem taug qab. los pab txhawb kev lag luam muag khoom lag luam qauv.
Zoo ib yam li Adidas thiab CaaStle, TRW tswj cov khoom ntawm cov cuab yeej cuab tam.Lawv ces nkag mus rau hauv ib lub npe dawb e-lag luam platform uas muaj lub npe tiag tiag.TRW tswj cov khoom muag thiab cov neeg siv khoom.Txhua cov khaub ncaws muaj barcode thiab tus lej xov tooj, uas TRW siv los sau cov ntaub ntawv los ntawm cov khoom qub.Nws yog ib qho tseem ceeb rau TRW kom paub cov ntsiab lus ntawm cov khaub ncaws siv lawv muaj kom lawv paub tseeb tias cov khaub ncaws uas lawv muaj, tus nqi ntawm kev tshaj tawm thiab yuav piav qhia nws li cas thaum nws rov qab los. muag dua.Kev tau txais cov ntaub ntawv khoom lag luam no tuaj yeem nyuaj vim tias feem ntau cov hom lag luam ua haujlwm hauv cov kab hluav taws xob tsis muaj cov txheej txheem hauv qhov chaw los suav cov khoom xa rov qab.Thaum nws tau muag, nws tau hnov ​​​​qab loj heev.
Raws li cov neeg siv khoom nce siab xav tau cov ntaub ntawv hauv kev yuav khoom thib ob, ib yam li cov ntaub ntawv khoom qub, kev lag luam yuav tau txais txiaj ntsig los ntawm kev ua cov ntaub ntawv no siv tau thiab hloov tau.
Yog li yav tom ntej tuav dab tsi?Nyob rau hauv lub ntiaj teb zoo tagnrho coj los ntawm peb cov neeg koom tes thiab cov hom lag luam, kev lag luam yuav txav mus tom ntej hauv kev tsim "digital passports" rau cov khaub ncaws, hom, khw muag khoom, recyclers thiab cov neeg muas zaub nrog universally lees paub cov cuab tam-theem digital triggers thiab lwm yam. be accessed.This standardized technology thiab labeling tov txhais tau hais tias tsis yog txhua txhua hom los yog kev daws teeb meem muab los ntawm nws tus kheej proprietary txheej txheem, ua rau cov neeg muas zaub tsis meej pem nyob rau hauv lub hiav txwv ntawm tej yam uas yuav tsum nco ntsoov.Nyob rau hauv qhov kev nkag siab no, lub neej yav tom ntej ntawm fashion technology muaj peev xwm tiag tiag. koom ua ke kev lag luam nyob ib puag ncig kev coj ua thiab ua kom lub voj voog nkag mus rau txhua tus.
Kev lag luam ncig txhawb nqa cov khaub ncaws ua lag luam kom ua tiav kev sib tw los ntawm kev cob qhia cov kev kawm, cov chav kawm master, kev ntsuas ncig, thiab lwm yam.Kawm ntxiv ntawm no